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» posted on Saturday, January 28th, 2012 at 2:10 am by

 

Apple’s Secrets Reveal Consumer Focus

c9Bo874a Apples Secrets Reveal Consumer Focus

A new book examines Apple from the inside out, revealing details about the company’s level of detail that continue to give it an edge in the market.

“Inside Apple: How America’s Most Admired-and Secretive-Company Really Works,” by Adam Lashinsky, senior editor-at-large at Forbes, shares highly guarded secrets about the company’s development and design processes, as well as insight into former founder and CEO Steve Jobs, who passed away in November of last year.

Apple is notoriously private about its inner workings, but the new book provides a window into the company’s structure that shows it often sacrifices cost-effectiveness in favor of consumer preferences. That laser focus on what its customer desires, from circuitry to packaging, is why Apple retains such a loyal consumer base, according to Lashinsky.

For example, the book describes a closely guarded “Packaging Room” devoted entirely to device packaging. One employee reportedly spent months opening hundreds of prototypes to refine and perfect the consumer’s experience when opening their boxes for the first time.

“How a customer opens a box must be one of the last things a typical product designer would consider,” Lashinsky writes, “Yet for Apple, the inexpensive box merits as much attention as the high-margin electronic device inside.”

Further, product designers are given priority, and during a product’s development phase, they have no contact with Apple’s finance department. The system allows designers to focus solely on creating the highest-quality product without having to worry about financial limitations.

Lashinsky also reveals that shortly before his death, Steve Jobs met with Ren Ng, CEO of Lytro, which makes highly advanced cameras that create “living” pictures. Jobs previously told his biographer Walter Isaacson that he hoped to reinvent the photography industry, and Lytro could have been part of that plan.

With the company still building on Jobs’ vision after his passing, cameras will likely remain on Apple’s radar as it continues to push its devices into the market.

“Inside Apple” is sure to intrigue readers and industry insiders alike, and emerging companies will likely take note of Apple’s attention to detail and dedication to their customers.

Jobs’ vision continues to inspire new devotees each day, and as he famously said, “we don’t know where it will lead. We just know there’s something much bigger than any of us here.”

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» posted on Wednesday, May 18th, 2011 at 1:49 am by

 

Consumer Reports Iphone 4

Consumer Reports is a non-profit organization that analyzes complaints made by the general public regarding all sorts of products, then issues a statement regarding that certain product, and makes certain recommendations on the matter. The product we are going to analyze today from their point of view is iPhone 4, as many people have complained about the phone’s low reception. The complaints received mention that if  iPhone 4 is held in hand in a certain way, the reception considerably decreases or it’s lost for good. Now, how did the issue emerge?

Unlike the previous iPhone models, iPhone 4 has a small external antenna on the bottom left side of the phone and when you are holding the phone to your ear, you have every chance of covering the antenna, thus loosing the connection. The problem is even more severe when it comes to left-handed people, as they are more likely to touch the area at hand. So even though performance-wise the iPhone 4 is a great phone, thanks to the massive quantity of memory, smart operating system and more than decent camera, this could be a downside to it all that makes the phone not as good as advertised by Apple.

Consumer Reports Iphone 4

Consumer Reports Iphone 4

The Consumer Reports however, came up with a simple temporary solution to this problem. They discovered that the connection is lost because the human body’s conductive capacities block the signal, so if you cover the antenna with a piece of non-conductive material, the problem is solved. A more stylish solution is buying a casing for the phone. Because most cases have a rubber exterior, this prevents the direct contact of the human hand with the antenna, resolving the issue. Apple first statement was the denial of this issue, but after coming around they recommended this solution as an alternative to the permanent fix they will probably offer in the future.

Consumer Reports Iphone 4

Consumer Reports Iphone 4

Until Apple fixes the issue at hand, it’s good to know what is wrong with your phone, and how to fix the problem. Also, if you are an iPhone owner, do some tests and see for yourself if the method works. The Consumer Reports made an extensive test, using ten iPhones from different carriers to make sure the problem isn’t isolated, so chances are you are experiencing the same issue.

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